About us

Established as a local denim manufacturing house operating over 25 years, we have serviced the major chains stores with Denim product from men’s to ladies and kids from basic jeans to high fashion jeans, focusing on producing high-quality denims locally. Known for our high quality standards and innovation, we are constantly re-inventing denim for the South African consumer.

Born from the belief of supplying high quality denims at factory prices direct to you , our online platform is our latest innovation to bring you the latest denims in the comfort of your home.

We are still totally committed to our quality and innovation of our denims, but want to make a huge and positive difference to the everyday lives of South Africans .

We believe it is our responsibility is to create desirable and functional denims at great value, without compromising quality.