Privacy Policy 

This Privacy Policy explains how www.denimdirect2u.co.za (the “Site”) collects, uses, and shares your personal information when you visit or make a purchase. 

Personal Information 

We Collect When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device.

 We also collect information about the pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this as “Device Information.” 

We collect Device Information using the following technologies: Cookies: Small data files placed on your device that may include an anonymous unique identifier. 

To learn more or disable cookies, visit allaboutcookies.org. These track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps. Web beacons, tags, and pixels: Electronic files that record information about how you browse the Site. When you make or attempt to make a purchase, we collect additional information, including your name, billing and shipping address, payment details (such as credit card numbers), email address, and phone number. We refer to this as “Order Information.” Throughout this Privacy Policy, “Personal Information” refers to both Device Information and Order Information. 

How We Use Your Personal Information 

We use your Order Information primarily to fulfill orders (process payments, arrange shipping, and provide invoices or confirmations). We may also use this information to: Communicate with you; Screen orders for potential fraud or risk; and Provide you with marketing or promotional materials, if you have opted in. 

We use Device Information to help detect and prevent fraud (for example, via your IP address) and to improve and optimize the Site. This includes generating analytics on how customers browse the Site and assessing the effectiveness of marketing campaigns. 

Sharing Your Personal Information 

We may share your Personal Information with third parties to help us use it as described above. For example: WordPress: Powers our online store. Google Analytics: Helps us understand customer activity on the Site. We may also share your information when required by law, to comply with a subpoena, search warrant, or other legal request, or to protect our rights. 

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements and marketing communications we believe may interest you. Learn more about how targeted advertising works on the Network Advertising Initiative
Digital Advertising Alliance: http://optout.aboutads.info/

Do Not Track

Our Site does not change its data collection or use practices in response to “Do Not Track” signals from your browser.

Data Retention

We keep your Order Information for our records unless and until you request that we delete it.

Changes

We may update this Privacy Policy occasionally to reflect changes to our practices or for legal, regulatory, or operational reasons.

Minors

The Site is not intended for individuals under the age of 16.

Contact Us

If you have any questions about our privacy practices or wish to make a complaint, please contact us at customerservice@denimdirect2u.co.za